Programmed
A story to find yourself
A picture book by Ching Jia Yi
Theme
People nowadays do not have the freedom to live within society and they are restricted by the rules set by society.
Project background
Social issue: People has been made by social mould (being alike)
The producer is inspired by the psychological problem faced by people
nowadays throughout their life. In life, people are restricted by rules and they did not have the freedom to be themself either out of the house or at home. Due to the restriction, people tend to become the same and they are frame by what society wanted them to be. Every day people are doing the same thing in order to fit into society and not to be a “strange” person. The producer hopes that through this story public will have a place to release their emotion and stress.
Target Audience
Primary:6-12 years old
Secondary: 13-25 years old
Tertiary:26-49 years old